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PRIVACY STATEMENT

IVital Privacy Statement

IVital is committed to protecting your privacy. We have prepared this Privacy Statement to describe to you our practices regarding the Personal Data we collect from users of our services.

A Note to European Union Users

We adhere to the United States / European Union Data Protection Safe Harbor Arrangement, which can be located at http://www.export.gov/safeharbor (the "Safe Harbor").

YOU EXPRESSLY CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY STATEMENT. YOUR PERSONAL DATA MAY BE PROCESSED IN THE COUNTRY IN WHICH IT WAS COLLECTED AND IN THE UNITED STATES. UNITED STATES LAWS REGARDING PROCESSING OF PERSONAL DATA MAY BE LESS STRINGENT THAN THE LAWS IN YOUR COUNTRY.

Types of Data We Collect

IVital collects Personal Data and Anonymous Data from you when you visit our site or when you send us information or communications. "Personal Data" means data that allows someone to identify or contact you, including, for example, your name, address, telephone number, e-mail address, as well as any information about you that is associated with or linked to any of the foregoing data. "Anonymous Data" means data that is not associated with or linked to your Personal Data; Anonymous Data does not permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

Personal Data You Provide to Us

We collect Personal Data from you, such as your name, e-mail address, country of residence, zip code or mail code, gender, and/or birth date when you register for a private consultation, on-going communications‚ MyVital Plan or when you request information or sign up for ongoing communications. We also collect other types of Personal Data that you provide to us voluntarily, such as your health-related information, when you respond to surveys, health assessments, and questionnaires. If you provide us feedback regarding our site or services via e-mail, we will collect your name and e-mail address in order to send you a reply.

In order to improve our services to you, we may ask you to voluntarily complete confidential surveys. We do not ask you to provide us any personally identifiable data in association with these surveys although we do associate your responses with Personal Data. If you do not wish to participate in a survey, however, simply decline to participate when asked.

Personal Data Collected via Technology

To make our services more useful to you, we use technological means to collect Personal Data from you, including the Uniform Resource Locator (URL) you just came from, the URL you go to next, your browser type, and your Internet Protocol (IP) address. We also use cookies or clear GIFs to collect Personal Data from you about your use of our site or e-mails we send you. You expressly consent to our use of cookies and clear GIFs when you use our services.

An "IP Address" is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP address stays the same from browser session to browser session; but if you use a consumer Internet access provider, your IP address probably varies from session to session. We track IP addresses solely in conjunction with session cookies to analyze our Web page flow.

"Cookies" are small pieces of information that a Web site sends to your computer’s hard drive while you are viewing a Web site. IVital uses both session cookies (which expire once you close your Web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our site. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can disable this function by changing the cookie profile on your computer’s Web browser. If you disable your cookies, however, you will not have access to certain features of our site such as "Remember My Password" or interactive quizzes. IVital does not store any Personal Data in cookies on your computer (other than the cookie itself).

"Clear GIFs" are clear electronic images that are used to track your movements on our site. They help us to determine whether content on our site is effective. We also use clear GIFs in HTML-based e-mails to let us know which e-mails have been opened and acted upon by recipients (including any persons to which the e-mails have been forwarded). Clear GIFs on our sites collect only a limited set of information including a cookie number, time and date of a page view, and a description of the page on which the clear GIF resides. This information helps us assess the effectiveness of certain communications and marketing campaigns.

Personal Data That We Collect from You About Others

If you decide to invite a friend or family member to join iVital via any Tell-a-Friend feature, or other means in the future, we will collect your name and e-mail address as well as your friend’s or family member’s e-mail address in order to send this e-mail. This information is used once only and is not saved in our database.

Personally Identifying Data Collected by Third Parties

Except as otherwise expressly provided in this Privacy Statement, only IVital collects Personally Identifying Data through the services provided solely by IVital; this Privacy Statement applies only to the use and disclosure of Personally Identifying Data that we collect while you use our services.

Use of Your Data

IVital uses your Personal Data to provide you with a customized Web experience and to provide services to you. Such services include calculating your IVital, processing your answers to quizzes to provide you with tailored information regarding your health, and sending electronic newsletters and promotional e-mails to you if you have requested to receive such communications from us (as described below). We also use Personal Data to notify you about updates to our services and to respond to your requests.

We may create Anonymous Data records from Personal Data by excluding information (such as your name) that make the data personally identifiable to you. We use this Anonymous Data to perform statistical analyses of users’ aggregate behavior so that we may enhance the content of our services and improve site navigation. IVital reserves the right to use and disclose Anonymous Data to third parties in its discretion.

If you elect to receive communications from us (as described below), we will periodically send you free newsletters and e-mails that directly promote the use of our site(s) or the purchase of our products or services and may contain advertisements for third parties. As a benefit of becoming a member, you may receive promotional e-mail from IVital divisions and others. If you would like to cease receiving these communications from us, you may unsubscribe by visiting those Web pages.

Disclosure of Your Personal Data

Except as otherwise stated in this policy, we do not sell, trade, or rent the Personal Data collected from our services to third parties. However, we will share your Personal Data with third parties to charge your credit card (if authorized by you), fill your order, and deliver promotional e-mails. These third parties are required not to use your Personal Data other than to provide the services requested by IVital. You expressly consent to the sharing of your Personal Data with our contractors and third-party service providers for the sole purpose of providing services to you.

If you send a testimonial or comment to us, we may post it on our site or use it in advertising materials. We will attribute your testimonial to you by posting your first and last initial or your first name and last initial next to your testimonial on our site or advertising materials, if provided.

Regardless of any choices you make regarding your Personal Data (as described below), IVital may disclose Personal Data if it believes in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on IVital; or (b) protect or defend the rights or property of IVital or users of IVital services.

Security of Your Personal Data

IVital is committed to protecting the security of your Personal Data. We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure.

On most of our sites, IVital enables the use of Secure Sockets Layer (SSL) technology and Verisign Site ID, the industry leaders in providing secure communication over the Internet. SSL can be engaged by choosing to switch to SSL during any interaction in which you enter Personal Data. We also offer industry-standard secured-server transactions that encrypt your Personal Data when collecting your credit card information for online purchases. To verify that you have a secure server connection, look for the locked padlock symbol at the bottom of your browser window or the HTMLS-code in the site connection-identifier.

IVital has implemented other industry-standard electronic means of protecting your Personal Data. We store Personal Data behind a computer firewall, a barrier designed to prevent outsiders from accessing our servers. We also require you to enter a password to access your account information. In addition, IVital protects your Personal Data from unauthorized physical access by storing your Personal Data in a controlled facility. Except as provided elsewhere in this Privacy Statement, IVital limits access to Personal Data in electronic databases to those persons (including employees and contractors) in IVital’s organization who have a business need for such access.

Even though IVital has taken significant steps to ensure that your Personal Data is not intercepted, accessed, used, or disclosed by unauthorized persons, you should know that IVital cannot eliminate security risks associated with Personal Data.

Questions Regarding This Privacy Statement

Contact Information IVital welcomes your comments or questions regarding this Privacy Statement. Please e-mail us at: info@iVital.com.

For your information, IVital is located at:
IVital, Inc.
6101 Chapel Hill Blvd., Suite 201
Plano, Texas, 75093
(972) 535-5885

Dispute Resolution
If you believe that IVital has not adhered to this Statement, please contact IVital by e-mail at info@iVital.com. We will do our best to address your concerns. If you feel that your complaint has been addressed incompletely, we invite you to let us know for further investigation. If you and IVital are unable to reach a resolution to the dispute, you and IVital will settle the dispute exclusively under the rules of the American Arbitration Association (www.adr.org).

Changes to This Privacy Statement
We may amend this Privacy Statement from time to time. If we make material changes in the way we collect, use, and/or share your Personal Data, we will notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes on our site. Any material changes to this Privacy Statement will be effective upon [the earlier of] thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site. These changes will be effective immediately for new users of our services. Please note that at all times you are responsible for updating your Personal Data to provide us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Statement may affect our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.

This Privacy Statement was last revised in February 2008.

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